LaunchDFW has always kept in touch with Alex Muse and ShopSavvy. It seemed like it was about time for an update, and coincidentally, ShopSavvy recently made a big announcement about offering an extension of Groupon’s services.
I caught up with Alex Muse – co-founder of ShopSavvy, late last week after they were voted as the best shopping app with a dominating 58% of the votes on Appscars (http://goo.gl/YXIHK).
ShopSavvy has topped the 12 million user mark, and according to it’s co-founder, is adding hundreds of thousands of users a month. Though the current membership numbers look impressive, because they are likely to continue following the cyclical trends of the retail world, there are high expectations for millions of more users this year.
These membership counts aren’t simply empty user numbers. Alex shared a bit of the magic behind what his app is allowing.
“What is tomorrow?”, Alex asked. “Saturday? And let’s see, it’s February?”
“There will be 5,500 scans of Call of Duty tomorrow”, he said matter-of-factly.
Fascinating.
Using the data collected since the launch of the app, he can actually say, with confidence, that over five thousand people will have the Call of Duty game in their hands tomorrow.
“Think of the possibilities”, I think to myself.
Alex quickly elaborated on some of those very possibilities.
Though I initially thought that most users of such an app would find push notifications to be intrusive, I was told that more than 62% of ShopSavvy users opt in for said notifications.
After thinking about it a bit more I reconsidered my stance and realized that, if I too, stood in a local retailer with a $50+ game in hand, I would welcome potential offers from competitors.
If you consider the amount of data that ShopSavvy currently has, it seems only natural for it to team up with a service such as Groupon. Just think of the custom offers that can be made to users when the two are teamed together.
In other news, you may have heard that ShopSavvy is opening an office out West.
I asked Alex what was up with the plans to leave D-Town. He replied simply, “Growth.”
Though they have checked out Twitter’s old space, there isn’t anything hammered out, just yet, as to where they’ll end up. There are key parts of the ShopSavvy team who live in California, and it simply makes sense for recruiting purposes to have a West side presence, though Alex and the current Texas-based team have no plans of leaving the metroplex.