Tag Archives: senico

Dominating a Happy Hour: 5 Ways to Succeed After 5 PM

Yet again a huge slam dunk for the LaunchDFW and Senico crew as another incredible happy hour event was thrown last night in Deep Elum.  You just know it’s going to be a solid outing when the meetup group was buzzing with comments and filling our mailboxes a whole 2 weeks before the event.  By the way, a quick shout out to Digital Dallas‘ Mike Pratt for his outstanding remarks to the individual complaining about the happy hour’s location, I got a huge laugh out of that situation.














I didn’t get the final head count, but guessing that some 150 people stopped by to grab a drink and meet some of Dallas’ hottest startups and brightest entrepreneurs, mentors, and investors.  No joke, the energy in the room could have powered Senico’s server racks for the rest of the week!

I had an absolute blast meeting new people and catching up with some old friends as well.  As I was headed back in the direction of home and replaying some of the conversations from the evening in my mind, one of them came back to me and got me thinking.  This particular conversation wasn’t a very productive one, but it serves a great example for what I’m about to tell you.

For some people, the Happy Hour is a scary, daunting event.  No seriously, some of us hear the words “happy hour” and we’re counting down the days until we fold up shop and throw back some cold ones, but this is certainly not always the case for everyone.   For some, the happy hour is a place where they will have to remember names, tell their life stories, pitch their half-formed ideas, look for jobs, carry on small talk…all while sporting a 6 PM buzz!

This conversation from last night involved a guy who was a mobile developer.  I was standing there chatting with Geoff Fischer, Dealwell‘s CEO, when a young guy slowly approached us and quietly introduced himself.  Keep in mind that Eric Vanderschaaf was rocking the Jay-Z Pandora station and “Hard Knock Life” was blaring in the background.

After introducing himself, he told us he was looking for a job.  That’s all he said.  Geoff and I each told him that we weren’t really in need of any mobile development help at the moment but that plenty of people in the room should be.

First, a huge high five to this guy for getting out there to hustle and make something happen.  It’s not easy to walk up to someone you don’t know and say “hey, I’m looking for some work, whatcha got?”


Here comes the “but” though.  There are ways to go about getting after it in a happy hour setting, and with a little prep time, you should be able to walk into just about any happy hour setting nowadays and dominate.  For those of you perfecting your happy hour skills, keep these 5 things in mind:

1. Prepare for battle: Most events now a days are organized via Eventbrite, meetup.com, Facebook, or whatever.  Thanks to these social media miracles, you get to see the entire guest list before you show up.  So…if you’re like my mobile developer friend from last night and you’re looking for something specific, do some research! Check out who’ll be there, learn about the projects they are working on, see if they have jobs posted, and find out if you have anything in common with these people.  This will make your job a bit easier if you’re walking into a happy hour with a purpose.  You can focus on who you’re looking for or ask around for that person and be prepped to make a killer first impression.

2. Show some swagger: As was the case last night, most good happy hours are alive with activity, music, and beer bottles being dropped into garbage cans.  When you introduce yourself to someone, speak up! Show confidence in who you are and what you’re all about.

3. Help me, help you:  In the situation where you’re meeting someone new, start the conversation by asking about them.  Even if you did prepare for battle (step 1), take a few minutes to learn their story and see how you might be able to help them out.  Even if it’s just grabbing them a beer, it shows you’re actually interested in getting to know them and aren’t just there to talk about you.  If this community is to be successful, it should be just that…a community.  I help you out, and then you help me out, and so on.

4. Show me your ID: I totally get why some people don’t carry business cards.  Personally speaking, business cards that I receive just collect dust after I get the info plugged into my Google contacts, so are they really worth the money for you to buy?  YES.  Even if you are working on a nameless company or project, hit up Vista Print and get 250 cards printed with your name and contact info.  When you hand that card to someone, you increase the likelihood that they’ll get back in touch with you.  That leads us to the grand finale…

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5. Keep your word: It’s funny sometimes what people will start promising each other after they’ve had 2 or 3 beers and exchanged cards.  I had a guy tell me once that he would introduce me to Donald Trump, all I had to do was shoot him an email and he would make it happen. Yeah, never met him.  Don’t let those Bud Lights start talking for you unless you are prepared to back it up.  When you tell someone you’ll put them in touch with someone, do the right thing and live up to it.  When you tell someone you’ll set up time for coffee, go home and check your calendar…or better yet, set the coffee right then and there. This simple act could be the difference between making a deal and never hearing from someone again, so make the right call here.

Keep these things in mind and you’ll be sure to walk away from any happy hour or networking event feeling pretty solid about your effort.  What other strategies have worked for you as you’ve been out in the networking scene here in Dallas? Share in the comments below!

Senico Hosts LDFW Happy Hour

Please join us tomorrow, July 2nd, for drinks and networking at 2556 Elm Street at the corner of Good-Latimer and Elm in Deep Ellum. From 5 to 8 pm, enjoy the company of fellow entrepreneurs, local start up owners and developers, and many others all hosted by our friends at Senico.

Complete with a recently revamped lounge room, full patio, and plenty of drinks and conversation, this is sure to be a good time.

This event is free. For more information, visit our calendar event or stop by Senico’s Facebook page to check out the venue.

Senico Welcomes Eric VanderSchaaf as EVP of Business Development


(Amanda Soutter for Launch DFW)


New Business and Solid Growth in Senico’s Development, Product, and M&A Divisions Spurs New Hire

DALLAS– Co-founders Daniel Stevens and Jonathan Boswell are honored to announce Eric VanderSchaaf as the new EVP of Business Development at Senico. Having served for almost three years as an ambassador for startups in DFW, Eric has become an integral part of the Dallas technology community. Eric was formerly the VP of Marketing and Business Development for GiftCard.com and most recently is serving as Editor of LaunchDFW.com, the online home for the Dallas-Fort Worth Startup Community.

“I’m absolutely thrilled to be joining Senico” says Eric. “The team at Senico is of the highest caliber – they have built incredible products and have lots of great development projects. Every single person is an A-Player. That’s the most exciting part – the team.”

Eric and his wife, Mary Claire, wanted to try a new city and relocated from Chicago to Dallas in 2009. Building communities and relationships is an innate quality of his. Eric’s the man who goes to bed and dreams about new technologies that help his community and others around the world. Eric and his wife have two children, and are excited to embrace this new adventure.

“The team is excited and honored to have Eric onboard”, said Daniel Stevens, CEO at Senico. “With his commitment to the DFW startup community and his passion for sharing cool innovations with the world, Eric is the perfect candidate to execute Senico’s growth and startup outreach strategies.”

Founded in 2011 and located in the heart of Deep Ellum, Senico serves as a partner to DFW startups by developing web applications for its entrepreneur clients and by launching startups of its own. Senico is a one-stop-shop for Internet innovations with proven expertise in web and mobile application development, user interface design, cloud architecture, and digital branding.

Contact Senico:  info@senico.com  2556 Elm Street, Dallas, TX 75226



Informal Happy Hour @ Senico HQ this Friday, March 1st

Hear ye, hear ye!


Tomorrow, March 1st, Senico will be hosting an informal happy hour from 4:30 to 6pm at their sweet new digs on the corner of Elm and Good Latimer in Deep Ellum.  Map here.

There is an indoor climbing wall (seriously, but you may have to sign your life away), keg-er-ator, drum set, video games, and quadcopters flying everywhere.  This “office”, if that’s what you call it, is just plain fun.

And to top it off, the patio that sits between the Prophet Bar and the building is owned by Senico, so you can relax with your beer and enjoy Dallas’ weather too (smoke ‘em if you got ‘em).

Last but not least, as the happy hour bleeds into dinner, there are some amazing spots to eat (like Il Cane Rosso) to sober you up and a litany of concerts in the venues strewn around town.

Thanks to Senico for making the space as cool as it is – and open to the public for this happy hour – and thanks to Amanda (the ops leader over there) for turning the office idea into reality.

Come one, come all!

Senico Startup Party – Come party with the hottest start-ups and entrepreneurs in DFW!

We are starting 2013 off with a bang!  The Startup Party will be hosted by Senico – the new, stealthy, fast growing, Deep Ellum-based technology shop.  Best of all, they’re flipping the bill (shows you how well they are doing…).

Over 20 start up and investor groups will be on hand for an invite only bash on February 8th.  It will be a celebration of community and provide a venue for networking in DFW.  Complimentary food and drink service all evening long.



Senico HQ
2556 Elm St
Dallas, Tx 75226
(located at the corner of Elm and Good Latimer, in the historic district of Deep Ellum)


Friday, February 8th
6:00 PM to Midnight


Live performance by John Gold www.reverbnation.com/Johngoldflorida from 6pm – 7:45pm
DJ Ben Kliever from 8pm - midnight


Complimentary parking available in the lot of the SW corner of Elm and Good Latimer next to the large white Union Bankers Trust Building


Remember the evening!  Photographer Carolyn Collins will be joining us to capture the event.

Joining us that evening?  Get on the list!  RSVP on Facebook or send an email to Storrie.ferrell@senico.com with the names of all guest and companies planning on attendance.

Company Website:  WWW.SENICO.COM

RSVP:  https://www.facebook.com/events/315270298592576/