Tag Archives: blurtt

Blurtt Post-Mortem Published on Tech Crunch

Not every startup has a rosy ending… in fact most don’t, as we all know.

In addition, most founders prefer to sweep failures under the rug, unnoticed, and move on to the next thing. There has been, however, a more recent trend with entrepreneurs publicly sharing what went wrong, where and why.

Jeanette Cajide, founder of Blurtt, just posted her own startup’s post-mortem on Tech Crunch.

We wrote about Blurtt back in March of 2012 when Cajide has just re-launched the product with the help of her now employer, Dialexa. It certainly has been a rough journey for Cajide and Blurtt, but hopefully her story can help other entrepreneurs avoid some of the pitfalls she faced.

Startups are never easy. Kudo’s to Jeanette for sharing her story.

Read the full post-mortem.

 

Blurtt Launches to Wave of Press

The fruit of Dallas entrepreneur Jeanette Cajide’s labor is finally available for download in the app store. The app, Blurtt, is a “tool that allows users to express themselves” using text overlaid on photos of your own or ones found across the web.

Blurtt takes the standard photo-sharing one step further and let’s you add a little extra meaning. Here’s one I put together with a recent photo of mine. 

Blurtt has been long journey for Cajide. The company was originally building a tool to send beautiful physical postcards. Co-founder Nikhil Sethi moved on and Cajide forged ahead, eventually joining Archimedes Labs’ acceleration program.  We’re hoping to catch up with Jeanette soon to hear more of her story.

This (re)launch has garnered a bit of press including articles on TechCrunch, BetaBeat, BetaKit and IntoMobile.

While the Blurtt website says the company is based in Austin and NYC, the engineering team is based in Dallas and Cajide spends a lot of time here locally… so we’ll claim it!