Key Ring, perhaps one of Dallas’ most under-hyped startups, just announced the launch of a new rewards program inside their platform. The company has added BJ’s Restaurant and Brewhouse Premier Rewards Program, enabling Key Ring users to enroll, check real-time point balances, receive coupons and locate restaurants all from within the mobile application.

With the addition, “Key Ring is currently being used via direct retail partnerships in over 4,000 locations and that number is rapidly increasing,” says CEO Chris Fagan.

The company’s loyalty platform is quickly become a force in the mobile commerce world. With over 4.5 million users and growing, Key Ring can offer retailers instant access to massive amounts of potential customers.

You can read more about the new program on the Key Ring blog or download the Key Ring app and give it whirl yourself.