1333 North Stemmons Freeway #110
Dallas, TX 75207
ABOUT THE CLASS
This class will teach you how to develop a comprehensive marketing mix plan (including marketing, social media, etc.). Discuss what is truly newsworthy material and learn how to identify the appropriate communication channels and publications. Learn how to position your organization and then craft your company message, discuss finding your company voice and how to keep the message clear and concise.
- To obtain a basic understanding of branding a new product or service to people who care and want to get involved.
- To establish a clear formula for building your marketing and PR foundation using best practices. (make sure to talk through price, promotion, product, and people)
- To understand the difference behind Marketing, Social Media and PR and to explain the role and importance of both.
- To highlight inexpensive marketing and PR tactics startups can leverage to grow brand awareness with limited resources and a tight budget.
ABOUT THE INSTRUCTOR, Joanna Singleton
Joanna Singleton is a Partner at Jackson Spalding, one of the largest independent communications firms in the Southeast, with offices in Atlanta, Athens and Dallas. Today, she oversees account work for a variety of Dallas-based clients, including Klyde Warren Park. Over the years she has compiled an impressive network of media contacts that have landed her clients in The New York Times, The Wall Street Journal and on CNN. Prior to joining Jackson Spalding in 2005, Joanna worked in Washington, DC for CBS News and a global PR firm where she became well-versed in public affairs and issues management.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC believes investment in entrepreneurs is investment in the community. Learn more at thedec.co.
The DEC is located in the SoftLayer building. Parking is available in the front of the building. Please arrive with a photo ID to check in at the front desk.
Check out all education events at the DEC including Online Marketing/SEO, PR and Marketing, Product and Interaction Design, and more.
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