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The (Un)Official #BigDNT Recap

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Last night marked the return of Dallas New Tech after a brief summer hiatus—and the first DNT hosted by Launch DFW’s new leader, Michael Sitarzewski. The event took place at the Dallas Public Library’s Central branch downtown. Yes, we drank in the library and it was awesome. Hosting the event at the library isn’t just symbolic of Launch DFW’s commitment to community and civic engagement, it also highlights the new…

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One Idea, 10 Days, Infinite Possibilities

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On June 15th I decided to start a business. I’ve started businesses in the past, so it was nothing new to me. I decided to try a different approach. I’m a consultant by trade and my goal was to quickly land clients in a repeatable and scalable manner. Ten days later I landed my first client with check in hand. This is on top of my normal, full time work…

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Startup Family: Andres & Carrie Fabris of Traxo

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Always incubating. That was the constant theme when I met with the Andres and Carrie Fabris to pick their brains about what worked and what didn’t during the early stages of startup Traxo, a Dallas-based mobile app that organizes travel plans and accounts. An industry couple, Andres and Carrie met while working for a large travel based corporation. When Andres left his salaried job to build Traxo in April of 2008, the couple had only been married…

3 startup marketing strategies you should be doing

3 Startup Marketing Strategies You Should Be Doing

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What is marketing? No, not what is the definition of marketing… What does “marketing” mean nowadays – in our big data, Internet of things, social media enriched lives? Ah, so glad you asked such a smart question! Marketing is a relationship between you and your audience. And, like all good relationships, good marketing is made up of communication, transparency and trust. I know what you’re thinking, “this is nice and…

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Startup Family: Standards

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My entrepreneur and I were blessed to have had amazing pre-marital counseling. One of the key lessons that we learned was the importance of non-negotiable goals or standards. During one of our sessions we were asked to come up with three non-negotiable standards, things that were so important to us that we were not willing to compromise. We were asked to write down things that we will not budge on. Innovative families like startups are always shifting…

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Editor’s Note: Let’s talk about that Kauffman Foundation report

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I want to talk about data and reports for a minute. I was a sociology minor in college which meant that I spent a significant amount of time conducting research and analyzing and interpreting data and reports. As a communications major, studying journalism, advertising, and public relations, I learned how to interpret that data into meaningful context for the masses. And as a marketing professional for the better part of…

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Startup Family: I Have No Idea What He is Talking About

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Elon Musk and Hyperloop, Venture Capital, Churn Rate, Hedonism. What are you saying to me? My entrepreneur husband and I come from very different backgrounds to begin with. Now in addition to keeping up with his philosophical musings, we have the challenge of the jargon associated with the entrepreneurial world. A few years ago if you asked what our business did or where my husband was all day, my brows would wrinkle into…

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Rethinking Dreams, Restructuring Goals, and Rebooting Life as a Gen-X Entrepreneur

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During the month of May, Launch DFW is highlighting female entrepreneurs and innovators in support of  Dallas Startup Weekend: Women which starts tomorrow. Below is a personal essay from Kimbery O’Neil, CEO of The Giving Blueprint.  The past few months have provided me with an opportunity to reflect on many things.  It’s been 25 years since I graduated from high school and 15 years since I started my post grad school journey to…

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Who Run the World? Girls Going Places

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With Dallas Startup Weekend: Women around the corner, Launch DFW is highlighting female entrepreneurs and innovators during the month of May. Below is a recap by Jeanne Spreier of the Girls Going Places Entrepreneurship Conference hosted by UT Dallas for the next generation of female leaders.  This sounds like a recipe for boredom and whining: Put 136 junior high and high school girls in a room with 36 professional women to learn about financial security, education…

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Startup Family: Confession of a Startup Wife—A New Paradigm was Needed

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For the first two years of our startup life I viewed this thing as my husband’s world. “I don’t care what you do that is your world, your business. I am doing my own thing.” Literally when we launched the startup I was running my own little children’s item resale business and halfway through the pregnancy with our second child. I knew this startup was his passion and the best path for him but…