The New Frontier: North Texas legends invest big into eSports

Do you remember the days when your parents told you video games were a waste of time? Well, those days are long gone.

Not only can playing video games be extremely lucrative (just ask gaming Superstar Tyler “Ninja” Blevins, who generates over $500,000 a month live streaming his gameplay for the world to see), but many of the local celebrities and business titans that you’re familiar with and even admire have their hands in eSports due to how lucrative of an industry it’s becoming.

Here’s a look at North Texas Legends and their roles in eSports:

Jerry Jones, Owner of the Dallas Cowboys

In 2017, Mr. Jones purchased Complexity Gaming, a gaming powerhouse that has generated over $2.5 million in tournament prize money. Jerry is bringing Complexity Gaming to The Star in Frisco, a building that will feature gaming and production studios for it’s e-athletes.

Mark Cuban, Owner of the Dallas Mavericks

Mark Cuban is widely known in the industry for his ownership of his new eSports team, Mavs Gaming, which competes competitively against other NBA teams in their own league. Aside from that, Mr. Cuban has been in involved in eSports since before it became ultra popular with his 2015 investment in controversial eSports betting company, Unikrn.

Roger Staubach, Dallas Cowboys Hall of Fame Quarterback

LST Marketing, a sports marketing agency that includes Roger Staubach, partnered with local eSports event company, The Trade Group, to create eGency Global.   The new agency helps players, teams, and corporate partners work together to scale their respective brands in the gaming industry.

Ken Hersh, Energy Investor and CEO of the George W. Bush Presidential Center

Energy baron Ken Hersh enhanced the value of eSports teams by paying a whopping $35 million to purchase a competitive gaming team and relocate them to Dallas, Texas. His new team, Dallas Fuel, competes in the Overwatch League, a top tier eSport league equivalent to that of the NBA, NFL, or MLB.

Neil Leibman, Co-Owner of the Texas Rangers

Neil joined the eSports ranks with a multi-million dollar investment into popular competive gaming team, OpTic Gaming. In an effort to continue his investments in eSports, he launched the Infinite Esports and Entertainment holding company.

With deep pockets, competitive spirits, and the high business acumen of these DFW legends, eSports in the metroplex is truly the new frontier.

Baylor Barbee

Mindset Development Author & Speaker moonlighting as a Triathlete. Oh yeah, I also have a slight video game addiction.