Blue Star Sports, a fast growing global provider of sports technology, will begin operating under a new name as part of a company rebrand. The name change to Stack Sports signifies a continued focus on transforming the entire sports industry, from youth to elite, across multiple team and individual sports, on a global scale. After completing 25 acquisitions since its formation in April 2016, the rebrand is the final step in Blue Star’s transition from a collection of independent companies to one unified operating platform.
The Company also announced a multi-year strategic alliance with Mastercard to offer Masterpass as a payment option globally across its registration platforms. The multi-year agreement also includes a series of cross-promotional marketing activities and strategic projects to increase youth sports participation and develop a dynamic ecommerce ecosystem through innovative payment solutions, card products and financial education resources.
The name Stack Sports was inspired by one of the Company’s 2017 acquisitions—a company that was born out of an altruistic idea that every athlete should have the opportunity to participate in sport, reach their full potential and leverage their experiences in sport to become better people.
“Our new name represents a major milestone in our evolution, unlocking tremendous upside and empowering us all to deliver on our mission of increasing participation and transforming the sports experience. The name has strong relevance in our industry and is the embodiment of the core essence of our business—the convergence of people, products, companies, sports and technology,” Stack Sports CEO Alex Alt said. “Our time as Blue Star is a treasured part of our history which has enabled this next phase of growth and investment. By combining registration with software, payments, video, recruiting, travel and more, we are providing the ultimate technology ‘stack’ that has now come together to transform the youth sports industry.”
There has been an unprecedented increase in annual sports-related spending for families, estimated at more than $25 billion. Stack Sports is investing in technology products and developing partnerships to help athletes and families navigate the increasingly competitive landscape and associated spending that comes with growing youth sports participation.
“At Mastercard, we are focused on building long-term, strategic partnerships that allow us to create market opportunities that can leverage our best-in-class payment network and technologies,” said Sherri Haymond, EVP, Digital Partnerships at Mastercard. “With its ability to reach a passionate consumer base at scale, Stack Sports is an ideal collaborator as we look to provide our technology, products and platforms in new and differentiated ways.”
“Our partnership with Mastercard exemplifies our ideal strategic alignment, as Mastercard is working hand in hand with our team to develop new, innovative solutions for our global sports ecosystem. Never before has there been a platform in our market with global scale like Stack Sports. It is a tremendous endorsement to have a global leader such as Mastercard recognize our position and join us on our journey of transforming youth sports and empowering families to participate,” added Alt.