As an accountant-turned-product development specialist, Snag My Wedding CEO Tammy Bowser is a stickler for process improvement and eliminating waste along the business production line. These skills have served her well in her corporate career, but Tammy is also a curious creative. In 2012, while serving as matron of honor in her cousin’s wedding, she noted that her family transported wedding decorations 250 miles from Shreveport to Baton Rouge only to turn around and drive them back with no plans on what to do with them after the wedding day.
“We got back to Shreveport and put everything in the living room and I thought ‘So what now?’” Tammy said as she described the memory. “This was all new stuff and she [the mother of the bride] said she didn’t know and hadn’t thought about what to do with it.”
On the drive home with her interest piqued, Tammy began to imagine what a reseller’s market would look like when the average couple spends $32,329 for their big day according to The Knot’s 2016 Real Weddings Study.
Thus, Snag My Wedding was born. The concept is simple: a person (usually the bride) sets up an account and shares professional photos what she wants to sell from her big day: decorations, flowers, jewelry and shoes, and maybe even her gown. Bride-to-be shoppers can peruse what is for sell organized by state, color or wedding style (rustic, traditional, modern, etc.).
Tammy has tapped a market that is growing year over year; the online and offline apparel resale market is worth $18 billion and expected to reach $33 billion by 2021. And she’s bootstrapping the company while still holding down her full-time job in retail.
“I’ve always been curious about things and creative and questioning things,” she said of her background. “But I like the business side of it.”
2018 is the year of the focus for Snag My Wedding. The company earns revenue through a percentage of the sale of each wedding item and is currently operating in the black. Tammy is investing in understanding more about the back-end of the website, she’s working with a public relations consultant, and she is traveling to wedding shows and conventions to demo the website to prospective customers who are enthused about having a platform to help them sell the wedding accouterment.
In the vein of a true multi-hyphenate serial entrepreneur, Tammy recently launched a networking app named Rodexly, a play on the concept of a Rolodex.
“When you’re networking and putting people into your network, you don’t know how many degrees you are away from other people because there is no way to put a person in and know with whom they’re connected,” Tammy said.
While LinkedIn does provide an idea of social connectedness, it’s often for their primary job, not a side hustle or other interest, she goes on to say. An app user can go onto Rodexly, type in “fashion designer” and discover someone in their network’s network who works in the field. Connecting with the designer also skips the sometimes awkward request for an introduction by allowing the user to directly connect with the mutual contact.
Rodexly is currently available for Apple customers with an Android version on the way.