MONEY MOVES: Group E-Commerce Leader OrderMyGear Raises $35M

OrderMyGear, a high growth downtown Dallas based software company that provides e-commerce, order management, payment and supply chain software to the team sporting goods and group apparel markets, announced today that it received a $35 million investment from Susquehanna Growth Equity (SGE). 

Kent McKeaigg

The OrderMyGear platform, which currently employs 80 people, streamlines the merchandising, ordering and fulfillment of team gear and group apparel by providing online stores and tools for dealers, decorators, and anyone selling to teams, leagues, corporations, and other groups. The company started as a software tool built by CEO Kent McKeaigg to help his father, a team sports apparel and equipment dealer, collect orders from youth sports teams in Oklahoma.

“Whether for sports teams, corporate products, or community events, our solution makes it easier to set up and merchandise an online store, collect payment and coordinate decoration and fulfillment,” said McKeaigg. “We are thrilled to work with SGE to accelerate investment in our software, provide more valuable products and services to our clients and surface important insights for our brand partners.”

In 2017, OrderMyGear facilitated nearly $200 million worth of commerce, representing over 100,000 individual group stores and over 2,000 team dealers, decorators, and athletic organizations.

“OrderMyGear is the clear technology leader in the market for group apparel purchases,” said Ben Weinberg, of Susquehanna Growth Equity. The company’s suite of tools is driving a step change in efficiency and automation in the custom apparel industry, which has been slow to adopt technology historically. OrderMyGear is an ideal fit for us. We could not be more excited to join Kent and his team for this next phase of growth.”

SGE is backed by a unique and patient source of capital and invests in growth stage technology companies in the software, information services, internet and financial technology sectors. 

James Skidmore, COO and co-founder of OrderMyGear, sees the potential to double that number over the next few years. “We have built an incredible team over the last several years,” said Skidmore. “We are grateful to our customers, partners and investors for their ongoing support as we aim to simplify and improve group e-commerce.”

OrderMyGEar will use the funds to accelerate product development, strengthen channels to market and expand hiring.