Eco-conscious TreeHouse opens third store in Plano

Sustainable, beautiful and healthy describe a dream home in the eyes of the innovative TreeHouse team. TreeHouse opened its newest location in Plano last week.

TreeHouse provides customers with cutting-edge technology and custom services all using eco-friendly materials. They offer home solar, kitchen and bath remodeling, flooring, insulation and windows, smart home technology and more.

The Grand Opening event began on Thursday morning with a ribbon cutting ceremony and opening remarks by the co-founder and President, Jason Ballard. Modern Luxury then hosted the evening event at the Plano location. The night featured a spotlight conversation with Jason Ballard, Robbie Briggs [CEO of Briggs Freeman Sotheby’s International Realty] and Julie Reynolds, [Lead Principal Julie Reynolds Interiors Inc and ASID Texas President-Elect] where they spoke about the future of home improvement and TreeHouse’s role.

Why Eco-Friendly Home Improvement?

Jason Ballard, co-founder and President of TreeHouse, started this company to “enable and empower people to reimagine their homes toward a true north of sustainability, beauty and health”. Why? Ballard grew up in a small town in Southeast Texas and spent most of his childhood in nature, which exposed him to the negative footprint humanity leaves on nature.

Ballard studied ecology and biology at Texas A&M University before moving to Colorado to begin his career as a “green” builder. Wanting to expand this idea of “green” building and make it a common practice, Ballard decided to create TreeHouse. Five years later, he opened the first retail location in Austin, TX.

TreeHouse has since expanded to Dallas and now Plano, and they aren’t going to stop there. There are big plans to expand even more in Texas and potentially outside of the state as well.

TreeHouse partners with other innovative, health conscious companies to provide their customers with only the best. They offer home solar power, NEST smart home technology, low VOC paints, responsibly sourced wood and bamboo flooring, and rainwater collection. Customers can even power their home with a Tesla Power Wall.

Walk into one of their stores, and you’ll see why green is the new black. They don’t sacrifice aesthetics to meet eco-friendly standards. They do both, and they do it well.

Committed to education of the community, TreeHouse host events throughout the month such as Succulent Saturday, Kids Yoga and Paint and Sip parties. They bring in experts to teach classes for customers looking to learn more about their home.

In Ballard’s words, “The TreeHouse expansion with our third location in Texas is a true testament to the response from our customers and surrounding communities. Beautiful, healthy and sustainable homes are the future and it’s our mission to make it possible for every home.”

Sam Schafer

Storyteller - Spotify peruser - Traveler Instagram: @sam_schafer27