At a time when many food businesses are shutting their doors, Haitian-born Valery-Jean Bart’s sweet startup is expanding. With a cult-like social media following, a solid growth strategy that now includes two unique locations (an adorable “shack” off of Oak Lawn and Maple and a new shop on Greenville Avenue that launches today), Val’s Cheesecakes is definitely on our foodie radar this fall.
Love In A Jar
Val’s Cheesecakes offers a delicious array of sweet and savory cheesecakes baked daily in jars, slices and whole cakes as well. Some of our favorite Dallas-inspired flavors include:
- Royal Lane – Orange white chocolate gourmet cheesecake topped with a healthy portion of organic blueberry preserves
- Lovers Lane – Red Velvet cake sprinkled throughout Val’s classic vanilla cheesecake all on a bed of red velvet cake crumbles
- Greenville Avenue – Mint & chocolate twist on Val’s original cheesecake recipe
Check out the entire tasty lineup here.
Startup: Val’s Cheesecakes
Company Start Date: 12/31/12
LDFW:// How did you get started?
Valery-Jean Bart.:// Started by baking with Mom who was suffering from terminal cancer. We baked every Sunday and after her passing and with a short and sweet letter addressed to the owner of Oddfellows’ (Owner Matt Spiller was the first to carry our cheesecakes), I decided to start a business by selling our cheesecakes to other restaurants. And after two years of moonlighting as a baker in the kitchen at St. Paul United Methodist Church and as a civil engineer by day, I opened our first storefront located at 3906 Maple Avenue.
LDFW:// What makes Val’s Cheesecakes different than other food offerings in Dallas/Fort Worth?
Valery-Jean Bart:// What makes us different is a story and the woman behind this whole venture. My mom, Marie Jose Labossiere, was a very strong and business woman and her sweet tooth was a well-known fact among many. We offer cheesecake jars, slices and whole cheesecakes and focus on what we do best. A true cheesecakery!
LDFW:// Your thoughts on the DFW food scene?
Valery-Jean Bart:// I don’t think fellow bakers should be against collaborating with other bakers. The food scene in Dallas is open to everyone eating and trying new foods and ventures. There is room for everyone here
LDFW:// Biggest lessons learned as a founder?
Valery-Jean Bart:// Focus on what you do best. Take criticism constructively!
LDFW:// What has been your greatest success to date?
Valery-Jean Bart:// Weathering the storm of owning a cheesecakery, building strong customer relationships and a great staff
LDFW:// What’s next for Val’s Cheesecakes?
Valery-Jean Bart:// Our second location on Greenville Avenue (2820 Greenville Avenue, Dallas Texas 75206) is now open for business! We needed a bigger kitchen to standardize our process and to take on corporate events and catering services. We will be offering deliveries. I would like a location in Fort Worth…the cat is out of the bag!