Fastlane Ecommerce Platform Provides Solution for Hurricane Harvey Car Demand
In the aftermath of its wake, Hurricane Harvey is being called the most destructive event for vehicles in the nation’s history as it has caused a massive demand for close to a million new cars in the Houston area. Approximately 85 percent of Houston’s car owners are reported to have comprehensive car insurance making the process easier to purchase a new car relatively quickly. But nevertheless, dealers are still faced with the unexpected demand.
Fastlane has played an important role in the relief effort by making it easier for Houston drivers to obtain new and pre-owed cars with its unique car-buying e-commerce platform.
The Dallas-based startup is a developer of innovative e-commerce and showroom technologies for automotive dealerships. It provides dealers with an online checkout experience and enhances the dealer’s in-store purchase experience, giving them the power to sell more cars, be more profitable and increase overall customer satisfaction.
“Fastlane is a complete car buying system, with advanced features and customizability,” said Brandon Hall, Fastlane’s CEO. “The platform seamlessly walks customers through the many aspects of the buying process.”
“We want to help area car dealers and dealer groups meet this demand,” said Brandon Hall, Fastlane’s CEO. “Delivering to customers the vehicle they need, as quickly as possible, is the mission of dealers and we’re here to make sure this happens without a hitch.”
Fastlane offers car dealers the ability to customize and brand their online car buying experience, while providing customers with a start-to-finish purchasing process. Dealers use the platform to showcase their inventory, help their customers pick out the car they want, and choose other purchase components such as financing and service contracts.
“We want to help area car dealers and dealer groups meet this demand,” said Hall. “Delivering to customers the vehicle they need, as quickly as possible, is the mission of dealers and we’re here to make sure this happens without a hitch.”