Blue Star Sports, the Frisco-based global provider of youth, amateur and professional sports technology, has announced the appointment of Alex Alt as its President and CEO. Alt joins Blue Star Sports from Sabre, where he served as President of Sabre’s fast-growing Hospitality Solutions business. During his tenure as President, he tripled the size of the business and firmly established Sabre Hospitality as the leading global provider of SaaS solutions for the hospitality industry.
“I am thrilled to be joining the market leader in Blue Star Sports as we embark on this next phase of innovation and growth,” said Alt, President and CEO. “The Company has assembled an amazing portfolio of capabilities, brands and people. I’m eager to leverage the Blue Star platform as we transform the youth, amateur and professional sports experience.”
Alt succeeds former CEO and Founder Robert Wechsler who will become Chairman of the Board. Blue Star Sports, founded by Wechsler in 2016, has rapidly ascended to an industry leading position in sports technology serving the complete sports ecosystem through the acquisition of 19 best-in-class companies such as Bonzi, Pointstreak, CaptainU, Krossover and Global Apptitude.
“On the heels of our hyper-growth over the last 18 months, we’re excited to bring together the industry’s broadest product suite to transform how technology serves and connects leagues, teams, parents, coaches and athletes,” said Wechsler, Chairman of the Board. “The timing is perfect for adding an accomplished, results oriented and passionate leader like Alex as we enter this next chapter of growth at Blue Star Sports.”
Blue Star Sports is backed by Jerry Jones of the Dallas Cowboys, Providence Equity and Genstar Capital.