Fanpage, a Dallas-based startup, whose app allows users to create fanpages and connect with others based on compatibility, has raised $3 million in cash and media promotion and partnered with radio heavyweights Townsquare and iHeartMedia.
After months of user testing and app iterations, Fanpage is preparing to spend a major portion of the raise on user acquisition, including radio, digital, and live event campaigns with their new partners. “Radio is the number one mass reach medium, reaching more than 93 percent of consumers each week, which makes iHeartMedia and Townsquare the ideal partners for us. They have direct access to the music fans that have shown to love our app,” said Billy Rodgers, co-founder, and CEO.
The interactive, digital platform allows fans to explore other fanpages and create their own with their favorite pictures, videos, fanart, and memorabilia. As their fanpage gains followers, shares, and likes, they move up the Fanpage leaderboards vying to become the biggest fan.
In addition to the experience Fanpage brings to fans, the company also delivers value to its Brand Partners, by turning their fans into social brand advocates through content and innovative competitions.