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GetInsured Takes Health Insurance Innovation To The Next Level With ACAExpress Acquisition

GetInsured, a market leader in individual health insurance e-commerce, has acquired and its sister brand, Benefit Geek. Since its founding in 2005, GetInsured has helped millions of consumers enroll in health insurance through their very own marketplace and through public and private exchanges powered by its ecommerce platform.

Through this acquisition, GetInsured will extend its health insurance e-commerce solutions for group, individual and Medicare enrollment to deliver comprehensive SaaS capabilities to independent agents and agencies as well as support insurance carrier retail channels.

Since launching in 2014, has amassed a customer base of 8,000 brokers and enrolled more than half a million consumers into affordable health insurance plans through its platform. Moving forward under the Benefit Geek brand, GetInsured will soon release an all-in-one quoting and enrollment platform that will expand the company’s Medicare business, while rolling Individual Health, Medicare Advantage, Medicare Supplement, Life, and Ancillary insurance plans onto the same platform — a first-of-its-kind product for brokers.

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“ACAExpress has proven technology with astounding traction in the marketplace,” Chini Krishnan, GetInsured CEO and co-founder. “Their ability to scale to support seasonal annual enrollment periods is impressive and their reputation among brokers is second to none. Acquiring ACAExpress allows us to extend our technology to the broker community and bring greater efficiencies to Medicare shopping and enrollment, continuing our evolution in the health insurance market.”

“Much like ACAExpress, GetInsured has a solid track record of innovation,” said Chris Linville, CMO and co-founder. “Together we are well poised to provide agents and brokers the tools they need to be successful while pushing through current technological barriers.”

The ACA Express and Benefit Geek teams will remain at their current headquarters in Dallas, Texas. Financial details of the transaction were not disclosed.