FourScore looks to change the face of voting, increasing engagement

FourScore is the Fort Worth-based company looking to take the guesswork out of voting.  There is no greater evidence of our liberty than our right to vote for those who will make decisions on our behalf.  FourScore looks to make voting more engaging and increase participation by helping users to create a custom ballot by finding out which candidate they best match up with.

Creator Matt Brashear stresses the fact that FourScore is a nonpartisan and unaffiliated platform explaining that “people are beautiful and unique and have such a diversity among us individually and there is no way that we can be boxed up into one political ideology.”

FourScore is intended to serve two distinct purposes; first, to help voters connect with representatives that share their core beliefs and second, to help candidates better connect with and embrace the policies and issues that voters care about. Brashear developed this idea after spending a few years in the political realm recognizing that the common voter probably does not have the time, the inclination, or even the know-how to learn about the many different names on the ballot.  Through questionnaires, FourScore leverages currently available technology to create a simple to use app that takes out the partisanship of voting based on political affiliation.

As a political consultant, Brashear saw that the best way to connect candidates with the people was through canvassing, talking to people, and finding out what is important to them, and then translating that into a campaign strategy.  While entirely free for voters and candidates to connect and offer insight and opinions into what is important to them, FourScore monetizes the data collected offering it to candidates looking to better understand the market segmentation of their constituents.

This additional feature saves candidates money by only charging a small fee to cull specific data from potential voters in their district.  For example, if looking to identify the top three issues of men ages 35 to 49, FourScore can provide the data from the questionnaires from males between the ages of 35 and 49 with specific geographic locations.

By taking a short survey, candidates are able to highlight what they stand for, and make it easy to share their values with their potential voters, while a similar survey allows for voters to share what is most important to them.  FourScore is an opportunity to increase voter interaction and voter feedback in a modern, tech-friendly way.

In an interview, Brashear explains why it is time for such a platform, and how something like FourScore is long overdue, explaining that the team behind FourScore is hoping to “decentralize this idea that political is binary, that you’re either blue or red when we really are a kaleidoscope of colors… the political system has been far too stagnant and stale and it’s time to be disruptive.”


Harmony Tapper