Modern Message is a Dallas-based SaaS company founded in 2012 that created a unique platform called, “Community Rewards.” They announced on Facebook Live their new branding and program design for Community Rewards, which is set to release in 2017. This redesign is strategized to push Community Rewards beyond a marketing platform and towards assisting apartment operational goals while rewarding resident experiences.
This program identifies a property’s resident advocates and encourages them to share positive living experiences across their social media platforms. Residents in turn can earn points and rewards on activity such as:
- Creating and posting content on social media
- Taking online surveys
- Renewing their lease
- Generating referrals
- Following properties’ social media to receive updates
Modern Message works with various property management companies big and small in both multifamily and student housing across the U.S.
“The past three years have taught us a lot about how to make Community Rewards more fun and compelling to get residents to engage online with their apartment community,” said Modern Message, CEO, John Hinckley. “We’ve taken everything we’ve learned and implemented it into the new redesign and user experience. We believe Community Rewards can assist in creating a truly rewarding experience by incorporating all aspects of a resident’s life cycle at their property.”
The Community Rewards app has been updated to include everyday resident tasks such as paying rent, maintenance requests, surveys, event responses, resident communication alerts, to name a few. In 2017, the “Community Tab” and “Event Tab” will premier, allowing property managers to alert residents about property events or send on site notifications. A digital feed is also coming, which will give residents the ability to ask questions about their complex.
“We redesigned Community Rewards to give a fresh look and feel that would resonate with our audience and product. We wanted something that would speak ‘gaming’ and loyalty which is why you now see the box cube ‘CR’ symbol, our new tagline ‘stay.play.’ and the addition of green in our color palette,” said Hinckley. “It’s our objective to make Community Rewards a global brand that everyone recognizes as we look to expand beyond North America.”