Mark Cuban, Dallas’ favorite investor, has made another huge investment, this time in a company from outside of the Dallas ecosystem. Paul Sawers writes that Apptopia raised $2.7 million from Cuban, Ashton Kutcher and Guy Oseary’s Sound Ventures’ project, 500 Startups, and a handful of other venture capital firms.
Apptopia, is a Boston-based firm, founded in 2011 that offers the most accurate data in downloads, revenue numbers, and SDK data. In the past the company has successful led small funding rounds, but the $2.7 million raised in this round brings the total to more than $5 million raised.
With clients including Google, Facebook, Pinterest, NBC Universal, and Deloitte the company is in a powerful position to continue their incredible growth, which has tripled in 2016. The fresh influx of cash will allow for Apptopia to make better products that will lead to the next generation of their platform with more intelligence that will better support their growth.
“There’s so much opportunity in this space still,”CEO Eliran Sapir wrote in a press release. “Our goal is to bring more transparency to the app ecosystem and make it easier for people to both enter and succeed.”
Apptopia is just one player in the growing world of app analytics, an important issue for those looking to introduce and operate successful apps across platforms. According to Apptopia, their data has been featured in Forbes, The Wall Street Journal, on CNN, in Fortune, and Tech Crunch.
App developers can utilize Apptopia to help optimize their advertising, to perform product and market research, to develop competitive intelligence and benchmarking, and to perform monetization analyses. Ad networks and SDK companies benefit from the sales intelligence, lead generation, and market analysis while investors and VC firms can use it for deal discovery, to perform due diligence, and market and trend analyses.