If you’re a soccer fan, then you’ll already be waiting for Major League Soccer‘s 2016 MLS Cup that will take place on Saturday, December 10th. What you might not know about is a branch of the MLS called MLS Works, which is the community outreach initiative. They are a platform for both MLS and club philanthropic programs to improve people’s lives through sport. Their programs focus on cancer research and treatment, anti-discrimination, community service, health and wellness, environmental sustainability, and accessibility to soccer.
Both the MLS and MLS Works with DASH, the digital auction showdown, announced their new partnership. DASH is a Dallas-based start-up that will allow the MLS to utilize their mobile platform to support charitable initiatives surrounding the 2016 MLS Cup. Some of these initiatives includes signed, game-worn memorabilia from past MLS Cup matches and game-worn memorabilia during the upcoming 2016 MLS Cup.
“DASH is excited to partner with Major League Soccer and MLS Works to support their 2016 MLS Cup charitable initiatives,” said Jonathan Hufnagel, Founder of DASH. “I’ve seen the list of auction items that Major League Soccer will be making available to their fans and they are all exceptional! I think we’ll have sports fans and memorabilia collectors from around the world tuned in and bidding.”
DASH was founded in 2015 in Plano, TX. Hufnagel began his sports career with FC Dallas, which is where he realized the opportunity to launch DASH. He watched the struggles that the Team’s Foundation Director was having with her pen and paper for game day auctions and knew he had the perfect solution. Hufnagel realized that by digitizing the auctions, fans could still connect with their favorite teams while being able to purchase authentic memorabilia and team experiences all from their mobile device.
This also gave the opportunity for different sports teams to increase their auction audience range and gain revenue from their fan experience platform for their club. Some DASH’s teams include the Lone Star Brahmas, the Houston Dynamo, and the Austin Bruins, alongside FC Dallas and MLS Works, of course.