Ivie & Associates, a marketing solutions company headquartered in Flower Mound, Texas, has acquired BuzzShift, a digital strategy agency based in Dallas, Texas. Buzzshift is a Google Premier Partner, which means that they’ve passed exams and earned certificates to earn their partner badge with Google. Companies with this badge have demonstrated AdWords skill and expertise, delivered agency and client revenue growth, and sustained and grown their client base.
BuzzShift’s agency is a combination of analytics, strategic expertise, and a digitally-focused team that allows them to create data-informed marketing content and campaigns. The agency was founded in 2010 by Cameron Gawley and Eddy Badrina.
“Becoming a part of the Ivie family creates new opportunities for growth and expansion of our BuzzShift team,” Gawley said. “BuzzShift had fantastic organic growth in 2015, and we’re excited about the scale that Ivie brings to help us continue to grow our client base.”
BuzzShift’s mission is to combine strategy, creativity, and data to facilitate client growth online. They execute this mission through different mediums such as:
- Paid media
- Social engagement (both paid and organic)
- Compelling visual content
- Website development
- Conversion optimization
“Digital is at the forefront of every savvy marketer’s mind today; Ivie has experienced tremendous growth within our digital services teams over the last five years, and it’s important to us to continue to grow and enhance our capabilities and expertise in this field,” Ivie CEO and Founder Warren Ivie said. “BuzzShift has built a great track record of success in many verticals that align with Ivie’s long-term strategic growth plan, and we look forward to working together to share our collective expertise for the benefit of our clients.”
Ivie was founded in 1993 and currently employs over 700 professionals throughout their U.S. and China offices. Their marketing solutions include creative and production services, sourcing, procurement, media services, and digital marketing, to name a few.
“For us, the most important keys to growth are culture and the quality of the team,” Badrina added. “Ivie’s culture and quality are a perfect fit for BuzzShift, and we are happy to join forces and to help augment Ivie’s integrated approach to serving clients.”
Original release: Yahoo Finance