Milk Snob is a well-loved multi-functional cover designed by a mom, for moms, that is taking the Internet by storm. The soft, breathable fabric serves as a car seat cover and nursing cover, in fun and funky prints, offering a versatile and unique item all new moms would love. Headquartered in Dallas, Milk Snob has grown exclusively through the use of social media and word of mouth.
Setting Milk Snob apart from others is founder Melanie Disbrow, a mom of three. Disbrow is originally from Germany, and is married to an American serviceman. Once she moved to the United States she focused on raising her family, but has always had a creative and entrepreneurial spirit. The result is an infant car seat cover that protects the child from the elements, but also can quickly be slipped over the mother’s head, to cover the torso while breastfeeding.
Made in Dallas, Milk Snob’s employees celebrated last week when Disbrow appeared on Shark Tank, ABCs inventor/entrepreneur television show where dreamers pitch their products to one of five million and billionaires, seeking loans or investment. It was remarkable that Disbrow admitted that her sales-$1.2 million in the 18 months since inception-are driven through social media platforms, with mommy groups a hotbed of opportunity to expand her home business into a force to be reckoned with.
Impressed with her product and her social media marketing, Disbrow received an offer for $150,000 from shark Lori Greiner, in exchange for ten percent equity. Greiner is perhaps most well-known as the Queen of QVC. Greiner is also a prolific creator, inventor, and entrepreneur, making her a great mentor and partner for Milk Snob.