BCBS Innovation announces move to historic building in Dallas’ West End

Blue Cross Blue Shield of Texas has announced a move for some of their employees from their Richardson-based location to a historic building in Dallas’ West End.  This exciting news is the first major business to relocate any of their workforce into a historic building redo, often preferring to build and design their own spaces.

Steve Brown of Dallas News writes that the new location, an edgy downtown office venue, will house BCBS Innovation, in the 25,000 square feet of office space in the West End Marketplace building that is located at Munger Avenue and Market Street.  The building is a 114-year-old retail and entertainment complex. It has been carefully converted into high-tech, creative office space. Brown reports that the building will house a roof top entertainment space and amenity deck, coffee bar, and 10,000 square feet of restaurant space.

The West End Marketplace has a storied history, opened as a cookie factory and a once-popular retail and entertainment complex. Now it is being reborn as Six03 in a project led by Granite Properties.  The new space is a stark contrast to Blue Cross Blue Shield’s $265 million complex that opened in 2009.

The announcement of the move by BCBS Innovation is a boon that is being heralded by the economic development group, Downtown Dallas, Inc.  But, along with brining a heavyweight business town Downtown Dallas, the move by Blue Cross Blue Shield will help to attract more high-quality tenants to the neighborhood, while also increasing access to major company teams.

The move is not particularly focused on startups, but BCBS Innovation will offer a lot to the startup ecosystem by encouraging like-minded powerhouses to become part of the community, bringing together leaders in the field with startups.

Harmony Tapper