Southern Methodist University‘s (SMU) Cox’s School of Business is pleased to announce that they will gain the first U.S. Academic Institute for Educating Consumer Engagement Leaders thanks to a $10 million gift from Diane and Hal Brierley. The Brierley’s gift is meant to transform customer and company interaction. They are active in the startup DFW ecosystem.
As a pioneer in database marketing and customer loyalty programs, it is no shock that Mr. Brierley is best known as acting as the sole consultant for the launch of American Airline’s AAdvantage Program, the first frequent flier program in the country. The Brierley’s gift will allow for the creation of the Brierley Institute for Customer Engagement, and will support a need to grab the attention of the consumer in a day and age when attention spans are quite limited.
The Brierley’s recognize that today’s audience is one that is short on time and obsessed with social media. This is creating new challenges for those in the business environment. The $10 million gift is one of the largest that the Cox School of Business has received. It will allow SMU to update and enrich their current marketing concentration. Mr. Brierley will serve as an executive-in-residence, offering students an unprecedented amount of access to a leader in the industry.
Mr. Brierley seeks to make Dallas and SMU the center of excellence when it comes to customer relationship management, and his gift, along with his desire to interact with students will shape the experience of students for years to come.