Introduction | Content Marketing Strategy | How to use this show

Hi everyone.  Jason Croft here.  Thanks so much for diving into the show.  I’m excited to share some really great business strategies with you in these episodes.  I’ve started this latest show because I’m on a mission to find new ways for you to connect in order to grow your business.  That means insights on connecting to prospects and clients, tactics for connecting to other business owners, and connecting you to new ideas and innovations for being better at business and life.
 
I’m a Content Marketing Strategist.  I handle your business development by utilizing my skills in this area, with a particular specialty in building out your Video Marketing Ecosystem™.   That’s my strength.  My passion is in constantly finding new and innovative ways to market your company and fill your sales pipeline.
 
And as valuable and useful as this show will be for you to do that, I wanted to make sure that it was fun as well.  I decided to build a mini-studio in my vehicle - a camera and professional audio gear - and drive the streets and highways while producing the show.  It’s a loose, relaxed environment where we get into the nitty gritty of business.  For me, I’ve always had a love of the open road.  Over the years, some of my best brainstorming and best conversations have happened on a great road trip. 
 
And not only are you getting my experience and the many approaches I take with my clients, I’m opening up my network to you as well.  So, I’ll be hopping in the business-mobile in each episode and picking up another expert.  We’ll be talking about new ways to grow your business and what they’ve done to grow theirs.  We’ll give you actionable tactics in each and every episode.
 
In addition to sales and marketing, we’ve got upcoming episodes on investing, product development, best practices for hiring, how to build a profitable social enterprise, and even how to develop a powerful network of your own.
 
All of this - the idea for the show and each and every episode - is done to empower you.  I want to push you to stand up and stand out.  Put yourself out there.  With this show, I’m going to help you to do just that by giving you the tools and insights to get more business and get more from life.  Whether you’re building a tech startup, a product-based company, or simply running a lifestyle business while you work a full-time job, I want you to stretch yourself to achieve all that you can.  That might even make you a little uncomfortable at times, but I’ll be right there with you, stretching myself as well.
 
A couple of notes about the episodes themselves.  I’m working to keep each one to around twenty minutes max.  I want this to be a great commuter show that you can watch on the train or listen to in your car, learn some valuable tactics, then implement them once you arrive at your destination.  So while you’re driving around you can listen to us driving around and talking business.
 
Thank you so much for being here.  If you’re watching right now on YouTube, subscribe so you get all the episodes as they’re released.  And if you’re watching or listening in iTunes, check out the first episode and then leave a review and let us know what you think.
 
Speaking of the first episode, we kick off episode one with Raj Daniels.  He shows you exactly what your first steps should be no matter what kind of business you’re looking to launch.  We also talked about the importance of having a coach, what Raj’s super power is, and what he does while the rest of the world is eating lunch and sleeping.  Jump over now and check it out.  I’ll see you there.

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