The Dallas Business Journal reports that Gamestop has seen a significant boost in their accessory sales since the release of the augmented reality mobile game Pokémon Go, on July 6th of this year. The company plans to keep the Pokémon success going with a Pokémon Day and new role-playing video games. They are expecting to grow their virtual reality business to $3 billion in the next three years.
The article reports that augmented reality, which presents imaginary characters or scenarios into the real world, is paving the way for virtual reality (VR), in which the user is presented with a completely immersive visual experience.
Gamestop, headquartered in Grapevine, Texas, already sells several VR headsets. Gamestop sold out of its second pre-order allotment for the new Playstation VR system in only four minutes. The company is actively working with publishers to provide a full range of VR software as well.
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One of the headsets Gamestop sells is the Samsung Gear VR, released in November of last year. This headset works with several of the Samsung Galaxy phones (which provide the display) to create an immersive VR experience for the user. Samsung has an office location in Richardson, Texas, which speaks to the fact that DFW has become a top location for technology development.
Augmented reality gained another large audience during Discovery Channel’s Shark Week this month. They partnered with Aireal to create the Discovery VR app for both Apple and Android phone users. The app allowed users to view a shark swim around in their actual location, or “visit” other locations across the globe, to see sharks in their natural habitats. This project was also developed in North Texas.