1 Million Cups 7/20/2016

“Make it Healthy. Make it Yummy. Make it Simple.” This was the tagline of Muffin Else, the sole presenter at 1 Million Cups on Wednesday, July 20th. Shira Krakowski and her husband, Oz, presented their certified paleo muffin mix made with eight ingredients. Their mixture is soy, dairy, and gluten-free and further boasts that it doesn’t have any added sugar or preservatives. That’s right, that sweetness is all natural: Maple syrup deliciousness.

Their pitch got off to a messy start with ingredients flying everywhere to make mini muffins in a toaster oven. Once prepared Shira shared with the audience that we would have to wait 25-minutes for our breakfast. (See www.sadtrombone.com.)

As they would say in the 90’s ::psych::

Those muffins are not Muffin Else muffins. Muffin Else muffins are ready in two minutes or less (that’s 30-seconds to pour some water into a coffee cup, open up a packet of mixture, and then 90-seconds in the microwave). While Shira pitched the rest of the product benefits she was able to both prepare and bake the Muffin Else muffin. If you missed the pitch, then you missed the free samples… (You snooze, you lose.)

The community asked the wife and husband team some great questions, especially since food manufacturers don’t grace the 1 Million Cups stage very often. Simple stuff such as: shelf life (12-months), margins (40% without high volumes), and distribution channels (on-line and through Crossfit gyms). Then some of the harder questions such as: demographics of target customers (health-conscious women 25-50), the health benefits of cooking in the microwave (you can’t please everyone!), and wholesale pricing (handled on a case-by-case basis). Since this was the first time that the team had presented their pitch on stage they were looking for feedback – and lots of it!

In watching Shira and Oz pitch Muffin Else, the community learned the following lessons:

  • Practice makes perfect and if your product is simple then don’t add complexity to your pitch.
  • Use your time wisely and make sure that what you’re saying (and doing) adds value to your message.
  • Think past your customer to align yourself with alike businesses distributing to the same demographic.

Catch more pitches next week at 1 Million Cups Dallas every Wednesday at 9AM.

(Image courtesy of @WorldLinkUS.)

Debra Swersky

Debra has spent her career building, scaling, and managing operations in start-up organizations. Companies such as Inside Sports & Entertainment Group, SCVNGR/LevelUp, Visible Measures, and High Start Group have used Debra’s enterprising energy to facilitate their exponential growth.