Flux is Reimagining Agriculture in America
Dallas is taking a huge leap forward when it comes to embracing urban farming thanks to smart farm startup Flux. Flux Farm Inc., just opened its headquarters in Dallas and is going to create incredible opportunities in the high-tech farming field. The leaders of Flux are so confident in their startup, they believe that this is the country’s next oil industry.
There has been a move in recent years by consumers seeking to buy local. Karin Kloosterman of Flux, in writing for the Huffington Post points out that this so-called Martian food tech, is a trillion dollar opportunity. The idea behind Flux is that distributed agriculture eliminates the reliance on land and weather, by instead embracing controlled environments such as greenhouses, that allow for the maximization of the use of water, one of the globe’s most precious resources.
The type of farming supported by Flux means that farmers can grow anything, anytime during the year, in whatever climate there is, from the extreme cold of an Alaskan winter to the dry, desert climate of the Southwest. There is a very real need for making the country more food secure. Flux is a novel way of doing so, while securing the safety of our food supply as well.
Blake Burris, the newly appointed CEO of Flux, highlights just where the concept for Flux came from–Israel and the unique challenges facing the country.
“Israel has figured out how to take massive problems like drought or its security situation, and build opportunities out of adversity; famously turning its deserts green with bountiful harvests.” Burris said. Flux has its research and development arm located out of Tel Aviv, and with academic support from the nation’s most prestigious universities, Israel offers a wealth of knowledge.
The basic operation of the farms is simple, driven by hydroponics which requires no soil. Technology will ensure that the plants receive exactly what they need–and nothing more, or less. The system has the capability to predict what exactly the plants need. This is possible with the help of sensors, software, and insight into plant genetics. This allows for the use of 90% less water, no pesticides, and a highly efficient yield that can grow four seasons of product, in a single year.