SnapChat Quietly Moves to Deep Ellum’s GeniusDen

SnapChat is the photo and video sharing app that has taken the Millennials’ mobile devices by storm.  While there was a lot of controversy that the company needed to deal with, now SnapChat jumps from strength to strength.  Candace Carlisle of the Dallas Business Journal reported last month on SnapChat’s quiet move to Deep Ellum, a DFW regional hub.

Located in a coworking concept office within GeniusDen, SnapChat now has a base in what many see as the new hub of tech in the country. Carlisle cites a source familiar with SnapChat’s move that they are seeking to develop and build relationships with companies like Yum Brands, Dr. Pepper Snapple, and J.C. Penny.

This is not the first major brand to quietly open an office in the Texas region. Google did it in 2012, quietly leasing an 11,000 square foot space in Frisco Square while Facebook did it 2015 with the start of construction on a $1 billion data center in the AllianceTexas development in North Fort Worth.


Harmony Tapper