Pavlov’s theory applied to gaming | #BigDNT

During the Dallas New Tech event on April 12, Todd McGee, CEO of Cataboom, introduced a behavioral marketing engagement platform that uses Pavlov’s behavioral conditioning theory to instantly and consistently reward a good behavior and change behavior over time through gamification.

McGee boasts an 80-percent return rate on social and game sites that offer promotional and loyalty programs or provide a value exchange.

The games not only drive behavior, but they become a revenue-generating tool for clients. To begin a promotion, there are six quick steps, and within seven minutes they can launch a campaign over any device, android or IOS. Cataboom also provides clients with a campaign overview with user analytics.

The company is in growth mode and has an expanding international client list. To learn more about Cataboom, watch the video above.

Marlene den Bleyker