Pavlov’s theory applied to gaming | #BigDNT

During the Dallas New Tech event on April 12, Todd McGee, CEO of Cataboom, introduced a behavioral marketing engagement platform that uses Pavlov’s behavioral conditioning theory to instantly and consistently reward a good behavior and change behavior over time through gamification.

McGee boasts an 80-percent return rate on social and game sites that offer promotional and loyalty programs or provide a value exchange.

The games not only drive behavior, but they become a revenue-generating tool for clients. To begin a promotion, there are six quick steps, and within seven minutes they can launch a campaign over any device, android or IOS. Cataboom also provides clients with a campaign overview with user analytics.

The company is in growth mode and has an expanding international client list. To learn more about Cataboom, watch the video above.

Marlene den Bleyker
mtgdb@outlook.com