AIREAL’s Augmented Reality-Based SOLAR App Sets SXSW Alight

Augmented reality startup AIREAL received a welcome boost at this week’s SXSW event in Austin when its latest product was recommended as a top app to try out by none other than the Science Channel.

AIREAL’s SOLAR app is the latest and coolest new application built atop of the Dallas-based firm’s Augmented Reality Platform, which is able to place augmented content and bring it to life on your tablet or smartphone anywhere in the world, without the use of computer vision or marker recognition.

AIREAL built the SOLAR app not just to demonstrate the capabilities of its platform, but also to help “spark new ideas, ignite your imagination and help you to see the world of possible experiences” that can be created on its platform.

SOLAR’s augmented reality experience relies upon the use of geospatial coordinates to anchor digital content, in this case our solar system, to a nearby location. This is in contrast to typical augmented reality platforms, which are somewhat limited due to their use markers or computer vision. By placing the content according to geospatial coordinates, users can literally walk “around” or “through” the solar system, as if it was part of their real environment.

“We founded Aireal with the vision of having a user experience-based medium of augmented reality experiences, but in order to do so we had to pass the existing limitations of augmented reality technology,” said AIREAL’s Founder Kevin Hart in a post on ProductHunt. “We had to move past the use of markers or image recognition because we didn’t want the experiences to be limited to the dimensions of an image. So we set out and created Aireal, which allows you to place any size content, anywhere in the world at longitude, latitude and altitude coordinates.”

AIREAL’s technology, which was featured at one of the first Dallas New Tech events, can be applied to all kinds of content, as this article in VentureBeat notes. The company believes there’s great potential for its use in the retail industry, for example, as it could be used to display real-life sports players showing off casual wear in a sportswear store. Alternatively, the technology could be used to bring mobile gaming to life – imagine walking through a park and superimposing Angry Birds on the view in front of you!

The technology has other uses too, such as being able to envision a building and its layout before it is’s actually constructed.

Mike Wheatley