Jables Discovers Local Entertainment Quickly

Jables. Pronounced like cables or Gables, likely starting with the letter J for “Jason Bunnell,” the entrepreneur that pitched at 1 Million Cups on Wednesday, February 10 … or Jack Black’s nickname from the “Tenacious D” (this will make sense in a second). Bunnell’s product, Jables, is an app that he developed to solve the problem of “discovering local entertainment quickly.”

In his pitch, Bunnell talked a lot about things that irritate him when it comes to traditional advertising (i.e., billboards and newspapers), the high cost of advertising in mainstream publications (i.e., The Dallas Observer), and he cited that “no one listens to the radio anymore.” He also showcased the other entertainment aggregator apps and discussed how they ineffectively display local entertainment information.

After the audience asked Jason several questions related to marketing in a crowded space, such as competitors with wider audiences (i.e., Downtown Dallas, Inc.), and the Jables revenue model, Bunnell eventually succinctly summarized his pitch. The Jables app is one component of a much grander vision.

Jables wants to build a WordPress plugin that curates performance schedule data from local venues in order to help promote regional performers more effectively.

It was only through question and answer that we learned of Bunnell’s background in marketing analytics at Sabre/Travelocity and about the work that he did in data analytics. In speaking with several audience members, including a few angel investors, the community can learn the following from listening to Bunnell’s pitch:

  • Apps don’t generate revenue; they are vehicles to support other revenue models.
  • Memorize your pitch and practice answering questions (the audience will thank you).
  • Keep track of your own pitch clock so that you don’t get cut off.
  • Be aware of your secondary/tertiary competitors (in Jables’ case: Downtown Dallas, Inc.).

Looking for a way to practice your pitch ahead of 1 Million Cups? Sign-up for a mentoring session at The DEC, chat with a fellow coworker (those are the other people working alongside you at your local co-working space … and/or your colleagues), or stick around after 1 Million Cups for some light networking over Houndstooth Coffee and Kurtooo pastries. Any which way you plan on presenting, you’ll get some feedback to help strengthen your pitch and get in some good practice answering questions about your product or service.

Photo by Pixabay

Debra Swersky

Debra has spent her career building, scaling, and managing operations in start-up organizations. Companies such as Inside Sports & Entertainment Group, SCVNGR/LevelUp, Visible Measures, and High Start Group have used Debra’s enterprising energy to facilitate their exponential growth.