Greyhound Looks to the Future With Technology

Dallas-based Greyhound is looking into the 21st century with a concerted effort to reach a new audience using technology and innovation. Terry Box writes in The Dallas Morning News about Greyhound’s leap from the past into the future.

The company, at 101 years old, is still the largest bus transportation company with a 31.2% share of the market, and while more than 60 million people rode on Greyhound last year, there is still a need to innovate to draw in new customers. The time is ripe to encourage a younger demographic traveling between two close metro areas, such as Dallas and Austin or Houston to Dallas, which can be less of a hassle than taking a short flight. And they are wooing a new generation of travelers by looking for a digital fix.

Greyhound created an apps lab and with a new tech-focused workforce. It spent $15 million last year to update its website, create new apps, and design a computer-driven system that handles routing and ticketing. One creation of this effort was OnTouch, an app that allows users to buy tickets to local attractions, as well as providing information on shared ride services and local transportation services.

Now Greyhound sells 60% of its tickets through mobile devices, and it offers Wi-Fi, redesigned seats, and more legroom onboard, along with redesigned and refurbished terminals across the country. Greyhound is not targeting the cross-country travelers of years past; instead, they are looking to target the adventure-seeking regional travelers and those looking to travel from Texas into Mexico to cities like Nuevo Laredo and Monterrey.

While Greyhound may be seen as a means of transportation from the past, with the use of technology and innovation it is taking travel to the future.

Photo source: Pixabay

Blog post by: Harmony Tapper

Staff Writer