Rethinking tourism for the adventurous smartphone crowd

by Marlene Den Bleyker

Describing local tourism as a sweaty bus full of people, Omeed Shams and Andrew Brown, co‐founders
of Kwest, propose a whole new twist to exploring a city to the audience at Dallas New Tech in October.
Shams said, ”Kwest is a brand new and better way to explore your city using your smartphone as a
guide.” He continued by saying the platform is, “50 percent scavenger hunt, 50 percent guided tour and
100 percent awesome.”

Unlike apps like Foursquare or Yelp, the Kwest platform launches users out into interactive real world
adventures containing a series of amazing places tied together by location‐based riddles, puzzles, mini
games and augmented reality.

Already launched in Dallas, the team of four young co‐founders is reaching to hit targets for users and
partners that will enable the experience to grow and scale into other cities. The current goals are to
grow to 20 cities and develop 500 “kwests” in two ways. First with content, the company will provide
users or “Kwesters” with tools to create new content and by creating content in‐house. Secondly, the
company is seeking out businesses to partner with by encouraging users to go to their location.
Dallas New Tech is a monthly showcase event for new and exciting companies/technologies.

Raquel Vincent
msraquelvincent@gmail.com

Raquel Vincent is a Dallas-based creative with a knack for words and inspired creative direction. When she's not working, you can find Raquel hitting a gallery opening, working on her book, or thrifting for unforgettable vintage finds. She loves music festivals, tacos, and her rescue cat Berlioz.