The Etiquette of E-Mail Introductions

A storm has been brewing over the etiquette of email introductions. I have many thoughts on the matter since my world revolves around making and receiving introductions. It’s how community grows.

When I make an introduction, I use the following technique:

To: People being introduced.
Subject: Intro.

Hey X please meet Y.

Y is the blah of blah, and is looking for blah.

X is the blah of blah blah, and has specific experience with blah.

Hopefully the two of you can find some time to connect soon.

Thank you both!


A couple of things about the format: the first mention of the first name is a link to the LinkedIn profile of the individual mentioned. My assumption is that you’re a “give before you get” type of person. I just want to be clear: if you don’t like this format, and blind introductions, please let me know and I’ll remove you from the introductions I make.

It takes very little time to hit reply, move me to BCC, thank me for the introduction, and let the person know what to expect next.

And finally, please feel free to introduce me to anyone that you think might benefit from the introduction. This is less about me and more about my trust in you to make effective use of our collective time.

From “How To Handle E-mail Introductions“:

“Despite the fact that networking is a critical part of success in business, I am frequently surprised at how few people know the etiquette of e-mail introductions and how few people handle them correctly both as the connector and the recipient.”

And from “You’re probably doing email introductions wrong“:

“If you are introducing two people without using a double opt-in intro, you have a high likelihood of being a terrible person. Yup–I said it.”

Michael Sitarzewski is the Publisher of Launch DFW, co-founder and CEO of Epic Playground, Inc., makers of inboundgeo. He is a veteran entrepreneur (and a TechStars Cloud alum) with a specific focus on Web-based software and services. Sitarzewski has been a part of the internet startup culture since 1994 and has had two exits along the way. After a seven years in the Boulder, Colorado startup community, Michael returned to Dallas, Texas, in 2013 where he’s focused on growing and increasing the visibility of the burgeoning Dallas startup community. He is the EIR at The DEC, a mentor in the RevTech accelerator, and leads several events in the Dallas area. Sitarzewski considers helping people understand and leverage technology his life's work.