Startup Hustle: Bettina Bennett of WhichBox Media

Startup Hustle showcases leaders in technology, startups, and entrepreneurship across North Texas. Not your typical news story, this weekly series gives an inside look at the personalities of the diverse and multi-faceted people who make the DFW startup community so special. Be sure to check in every Friday for this weekly series! 

Bettina Bennett, CEO of WhichBox Media

Tell us about WhichBox Media: Our WhichBox platform empowers companies, publishers, and non-profits to aggregate and grow highly engaged, passionate communities of fans, and ambassadors through crowdsourced stories. People are no longer just interacting with a brand’s stories, but can now co-author them.

Hometown: Kassel, Germany

Current Neighborhood: I live in Oak Cliff, and our office is Downtown Dallas.

Describe your typical day in one sentence: 5:30am to 10:00pm—long days working with some of my favorite people and the best team anybody could wish for.

What was your first job? Working in a book store.

Describe a “startup hustler” in 140 characters: Doing whatever it takes and despite fear.

What’s your drink? Chai. I love it! I’ve travelled to India many times and created my own “secret” Chai Masala. If you connect with me, I might just send you some 🙂

Finish this sentence: “Dallas got it right when…” It built DFW together with Fort Worth.

What can Dallas do better? Public transportation.

What can’t you live without? In no particular order: My iPhone (and the music stored on it), my MacBook, my Nikon camera, my bicycle, great food (ideally with best friends).

Finish this sentence: “The show you’ll catch me binge-watching is…” The Good Wife.

What’s the best place to get coffee in Dallas? “Weekend” in the Hotel Joule

It’s been a great day. Where in Dallas do you go to celebrate? Bishop Arts.

Pandora, Spotify, or Songza? Spotify.

Who motivates you? My husband. He’s my greatest cheerleader and support.

Tell us a random piece of trivia about yourself. I got my pilots license when I was 21, and paid for part of my “hours” by flying as a safety pilot.

Raquel Vincent

Raquel Vincent is a Dallas-based creative with a knack for words and inspired creative direction. When she's not working, you can find Raquel hitting a gallery opening, working on her book, or thrifting for unforgettable vintage finds. She loves music festivals, tacos, and her rescue cat Berlioz.