Points on Paper: Transform Jumbled Thoughts Into Concise Points

For anyone who has fumbled their way through an awkward pitch (and for those of us who have been subject to such train wrecks), Points on Paper is a lifesaver. Points on Paper is a Dallas startup designed to help people find their purpose in what they communicate.

The Points on Paper method focuses on the fundamentals of effective communication and begins by asking three targeted questions: Who is your audience? What do you do? What do you want your audience to do?

It sounds simple, but you’d be surprised how many people can’t clearly articulate what their company does and why it matters. To take it one step further, founder Jimmy Epperson has developed a structured, disciplined way to think called the Guided Brainstorm.

“Instead of facing a blank page or a clean whiteboard, our online method forces you to think with discipline and structure so you can quickly create crisp, impactful messages for your audience,” Epperson said.

And his customers are seeing results.

“The proof is that more people come up to me to learn more about my services after I give a talk or when I give my elevator speech at a networking event. Points On Paper really made a huge difference,” said John Bartell, an entrepreneur who used Points on Paper to help him rework his verbose and confusing pitch.

Points on Paper will be at the Dallas Startup Career Fair next Tuesday, on April 21. Epperson will be giving away his app for free and helping startup job seekers with on-the-spot communication consulting to help them better market themselves to potential employers.

“I want to give back to the Dallas startup community because they have been so generous to me,” Epperson said. “I plan to give as many people as I can the chance to succeed by helping them realize why they are unique and how that uniqueness gives employers an advantage.”

  • Raquel Vincent is a Dallas-based creative with a knack for words and inspired creative direction. When she's not working, you can find Raquel hitting a gallery opening, working on her book, or thrifting for unforgettable vintage finds. She loves music festivals, tacos, and her rescue cat Berlioz.

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