Kickstart Monday: Oduga, Toys That Grow With Baby

Ask any parent and they’ll tell you, “kids grow up so fast.” Even looking at my niece, it’s hard for me to believe she’ll be three this summer. I could have sworn it was last year that she was this tiny baby instead of the curious (and highly opinionated) toddler she is today.

Because children learn and grow at such tremendous speed during the early years of life, parents spend hundreds, if not thousands of dollars on toys to meet their child’s rapidly changing developmental needs. And when the child outgrows them, lucky toys find new life through yard sales or charitable donations, but most end up thrown away or tossed aside.

Lorenza Alatorre, founder and CEO of Dallas based company, Oduga hopes to change that. Oduga is a modular baby toy that adapts to the different developmental needs of a baby during its first three years of life. The foundation of the toy is the Oduga Ball, which has holes along the surface, where different modules can be added to cater to the specific developmental needs of the baby.

Oduga modules extend the lifespan of the toy by transforming the Oduga Ball to keep kids engaged as they grow. More than one module can be used to allow children to mix and match animal parts and shapes, and develop their dexterity and creativity. 

Oduga also seems to be a slam dunk for eco-friendly parents on a budget. According to their website, all Oduga toys are made of baby-safe, FDA approved materials and are BPA and Phthalate free. And because let’s face it, kids are disgusting—all Oduga toys are dishwasher safe.

Oduga is in the middle of an Indiegogo crowdfunding campaign (at the time this article was written, the company had reached 68% of its goal with a month left to go) and you can help them reach their target. And don’t think this is just for the soon-to-be parents out there. Buy this gift for a friend’s baby shower and you’re off the hook for buying children’s birthday presents for the next three years.

You’re welcome.

  • Raquel Vincent is a Dallas-based creative with a knack for words and inspired creative direction. When she’s not working, you can find Raquel hitting a gallery opening, working on her book, or thrifting for unforgettable vintage finds. She loves music festivals, tacos, and her rescue cat Berlioz.

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