KeepTrax, a daily diary and travelogue that automatically keeps track of your activities, announced in a statement last week that it has raised $1 million in seed funding.
Formed by a group of accomplished travel, retail, and mobile security executives, KeepTrax leverages a patent-pending technology to help people easily remember the details of the places they visit. The platform uses GPS and other mobile device sensors to convert people’s physical location visits into highly curated “event pins” that digitally capture and organize details such as location name, address, dates, times, durations, photos, calendar, and other context.
“Whether navigating busy routines near home, or discovering new places far away, people have a practical and emotional connection with the places they visit,” Kedar Benegal, Founder and CEO of KeepTrax said in a statement. “With KeepTrax we have developed a powerful way to help people privately and automatically capture the details of their places without the need for manual check-ins.”
The funding was led by Irving-based Naya Ventures.
“We have been hugely impressed by the KeepTrax team, technology platform, and the speed with which they have secured both consumer and enterprise market traction,” said Dayakar Puskoor, General Partner of Naya Ventures in a statment issued by KeepTrax. “KeepTrax has developed a technology that eliminates the friction of converting physical visits into actionable digital data and it will be a game-changer in the emerging Internet of Me space.”