Startup Hustle: Molly Cain

If you’re in the Alto 211 building downtown, you might be lucky enough to run into Molly Cain.

And despite her height (she still has me beat), you’ll pick up on her determination and energy, probably right away. It’s infectious, actually, if you get the chance to sit down and talk to her, which I did earlier this year.

Molly hails from Arlington, TX, and grew up in the area. She wound up going to Texas A&M, and is, of course, a die hard Aggie.

Molly majored in Communications at A&M, and lived in Austin for 2 years after graduation. She eventually moved back to the Dallas area — a move that launched her career within the Fortune 500 companies in the area.

She wrote for and traveled with top executives, crafting speeches for directors and CEOs and presidents, and carved a path for herself in the corporate world by essentially making the mundane sound exciting.

Her skill with the written word landed her a column with Forbes, and she’s kept a column with them since 2011. She’s also written for Huffington Post,, and the Chicago Tribune, among other publications.

Molly made impressive advances in the corporate world — she landed the VP of Retail Bank Communications position at Comerica Bank, and was responsible for the development and management of employee communications efforts there.

Not a small task at one of the 25 largest banks in the U.S.

In 2013, she was introduced to the Dallas startup scene, when she went to Tech Wildcatters Pitch Day. Not long after, she went into her boss’ office at Comerica, and let them know that she was moving on to become an entrepreneur.

That same year, Molly started ViewMarket, a video content network that enables content creators to monetize and build their influence while helping brands, retailers and advertisers connect with their customers.

And last year, Molly joined the Tech Wildcatters team as Executive Director, with the goal of beefing up investor relations and fundraising efforts.

Her corporate background and “DO IT, don’t say it” mantra has solidified the powerhouse that is the Tech Wildcatters leadership team. I was excited to sit down and talk with her to find out how she handles the hustle.


With all of the programs and initiatives that Tech Wildcatters has implemented (especially just in the last several months), there are a TON of things that Molly has to keep track of.

A lot of that is noted on the whiteboard in her office. “I go through my notes every morning,” she explains, “and make it a point to see what the team can accomplish together.”

Working with her team has been especially rewarding. “I’m always amazed at how well we work together — I’ve never worked with a more powerful dynamic in a group like this, and we get so much done together.”


The sheer number of projects and programs that Molly oversees can be overwhelming, and Molly has been able to find ways of managing what could be insanely stressful.

“I write it down. As soon as I think about it, I write it down. The notepad app on my iPhone is especially helpful, along with the voice memo function,” she says.

Molly also keeps her head clear through a meditation practice. She swears by Headspace, an app for guided meditation that she uses every morning after her workout.


Molly doesn’t necessarily make New Year’s Resolutions, but she does like to have a theme every year that she lives by.

“This year, it’s that I need to see more ‘do.’ Don’t just talk about what you’re going to accomplish. DO IT.”

It’s that kind of energy and attitude that make Molly an integral part of the starutp community here in Dallas. We all have great ideas and good intentions — making it happen is what will actually make a difference.

And with leaders like Molly Cain here in Dallas, we’ll be sure to see lots more getting done.

Rachel Winstead

Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.