Local Startup Tixsee Partners with Dallas Mavericks for a Virtual Shopping Experience

It’s always exciting to hear when local companies are working together, especially when it comes to our beloved sports teams.

The Dallas Mavericks announced recently that they’ll be partnering with Tixsee, a tech company here in Dallas that specializes in development of screen-based products and “immersive virtual environment technologies.”

“The initial idea for our application wasn’t necessarily pointed at sports or ticket sales,” says Brett Dowling, Tixsee’s founder and president. “Our focus was on creating virtual environments, and we decided to reach out to Mark Cuban to look at the Mavericks stadium as a project.”

And it turned out to be a great opportunity — in October of 2014, they started shooting in the arena to put together the virtual experience that they’d eventually create.

The Mavericks are the first professional sports franchise to use Tixsee’s virtual environment software. The 360º panoramic virtual tour is powered by Google Street View, “and will utilize the largest Google Business View virtual tour ever shot and published to Google Maps,” according to the recent release.

“We’re excited to give our fans a new, interactive way to tour our arena and find the perfect seat to a Mavs game,” said Ken Bonzon, Chief Technical Officer of the Dallas Mavericks. The virtual tour is made up of 12,444 high-resolution photos stitched together to create over one thousand 360º images.

“This is version 1.0 with the Mavericks — we’re looking forward to creating more consumer shopping experiences and developing superior products so that organizations like the Dallas Mavericks can engage with their fans in better ways,” says Dowling.

Want to experience the tour for yourself? You can check out a demo on the Tixsee website!

For more information on Tixsee, check out their website or follow them on Facebook and Twitter.

(Image credit: Tixsee)

Rachel Winstead

Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.