27 Oct Yoxxie: The Next Generation of Event Planning
If you’ve ever planned or volunteered for an event, you have an idea of just how much goes into pulling that kind of thing off. Whether attendance is in the dozens or thousands, a good amount of energy goes into the logistics behind programming the event, keeping things interesting, and, most importantly, engaging your crowd.
And now, more than ever, people are paying attention to the data that comes from an event – not just how many tickets are purchased, but data from any communications around the event, how well the event is attended, if there are more popular aspects to the event than others, etc.
Chris Giametta, founder of AppFoundation, wanted to create a platform where all of that event information can be collected and used. “We’re in a new generation of event planning – and Yoxxie is a platform that will more than support that.”
Yoxxie addresses the need for predictive analytics and mobile engagement around events. “Yoxxie helps companies increase the value of their events by creating a technical foundation for mobile and web applications to operate simultaneously,” says Giametta. “The information gathered from these processes helps to expose data and results from events that are often overlooked.”
Among the host of features that Yoxxie’s platform offers are messaging, branding and badges for event activities, a content management system to track leads, event check-in and rating options, and gamification of the overall event experience.
“People can get so much more out of the events – not just the attendees, but the planners, too,” says Giametta. “Yoxxie allows for better access to all of those details, and we’re eager to see what else users are expecting from the experience.”
Yoxxie has run several events on its SaaS platform so far, both US based and internationally. “We’re looking forward to bigger and better things for Yoxxie,” says Giametta. “As our users expect more from their events, Yoxxie will also grow.”