Empowered Messaging with the Amby App

A little over a year ago, James Fontana’s sister lost her dog. It was a stressful situation, obviously, and she posted on Facebook to try getting the word out.

“My sister lives in far north Dallas and no one could help her. Her voice may as well have been silent,” says James.

It was that incident that helped to inspire the development of AMBY, an app that James Fontana, Bob Johnson, and Thom Adams have been working on for the last year, and launched about two weeks ago.

We are passionate about AMBY because it’s a unique platform that we think will change the way people interact in the growing anonymous app world,” says James.

AMBY users can post messages, and any other AMBY users within 100 meters will be able to see their message. From there, they can “cheer” messages that they agree with, giving the message more time and space. If you encounter a message that’s rude or negative, you’re able to “shh” or quiet that post. This is what AMBY refers to as “empowered messaging.”

Users are empowered by controlling the quality and relevance of the conversation that is going on around them,” explains James. AMBY users are also able to customize posts and poll other people using the app.

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The founders of AMBY plan to promote the app this year through large gatherings of people within the Dallas area — bars, sporting events, conferences, and music events.

The anonymous and ambient conversation that users experience allows for communicating with those around you.

“At something like a concert at the American Airlines center, users get the opportunity to participate with each other.” All of the messages eventually disappear, regardless of popularity, so conversation through the app stays relevant to time and location.

“AMBY is about the message that you contribute, and that’s what makes this valuable,” says James.

You can download AMBY in the app store here, and if you’re attending this Thursday’s Startup Happy Hour at Common Desk, join in the conversation there! Stay tuned for the Android app, and follow along with AMBY on Facebook and Twitter!

Rachel Winstead

Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.