Applications Now Open for New Pop-up Experiment in Dallas, Unbranded

This fall, a pop-up retail and event space will be made available to creatives and entrepreneurs in the Dallas area.

This is an exciting new initiative from Dallas entrepreneurs Matt Alexander (Need) and Bryan DeLuca (Foot Cardigan). They are opening a free space to a select group of “entrepreneurs, designers, developers, baristas, photographers, and artists for the months of November and December 2014,” as announced in a recent release.

“Over the past few years, we’ve seen an explosion in both creative and entrepreneurial activity in Dallas,” said Matt Alexander. “These communities, however, are rarely given the opportunity to host events, sell their wares, or engage with their actual customers. Instead, products and designs are produced in a vacuum within the confines of studios and coworking spaces around the city. Unbranded is our solution to that problem.”

Unbranded will provide space freely to select designers and creatives, who can sell their products, display artwork, or host an event — and Unbranded doesn’t take a cut.

“Instead, Unbranded will freely provide press, foot traffic, and well-deserved support.”

Need and Foot Cardigan will have an ongoing presence at Unbranded, giving their customers a chance to purchase products in person for the first time ever.

Unbranded will open its doors on November 1 at 2614 Elm Street in Deep Ellum. For more information, visit

The full press release and more information can be found here.


Rachel Winstead

Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.