01 Sep Buoy: Ensuring Safe Driving Through Tech
Driver safety is always an issue, especially with an increase in mobile phone use. The CDC reports that a cringeworthy 31% of U.S. drivers read or send texts or emails while driving.
“Car companies increase technology every year to allow more functions of the cell phones to be used through the car, however these companies do not solve the biggest issue… To ensure that drivers do not have their cell phones in their hands while behind the wheel of their automobile.” That’s what inspired the technology behind Buoy, a patented device that ensures driver safety.
The Buoy system uses a built-in docking area, along with a proximity pairing device to detect when a cell phone is in the car. Buoy then alerts the driver via an alarm as well as a flashing light when the phone is not in the designated area.
“The alarm noise and flashing light are behavioral designs that are proven to promote drivers to wear a seat belt. The driver has the ability to refuse the use of a seat belt, but has to deal with the disturbance the car creates when ignored. With Buoy we are doing the same thing, but using it to encourage drivers to put their phones into the docking area,” reports the Buoy Kickstarter page.