Beauty and Tech: The Blownaway App Launches in Dallas

The tech scene has a momentum behind it here in the North Texas area, and we’re excited to see the variety of services and products that are out there.

New to the scene is Blownaway — a mobile app that acts as your very own “on-demand beauty service.”

Blownaway specializes in the blowout. For those not familiar with salon terminology, a “blowout” is a styling service offered, where the client’s hair is blow-dried and styled to perfection.

The Blownaway experience is designed for accessibility and comfort — now you don’t have to worry about booking a time at a salon or carving time out of your day for travel. The Blownaway service brings the pampering experience to you, at your convenience.

Blownaway users can schedule appointments for a stylist to come to their home, office, or even hotel room. “We wanted to make the experience comfortable — and something that everyone can experience,” says Jenn Cruse, General Manager for Good Look Holdings, Inc.

Blownaway appBlownaway stylists are vetted and come to your door highly trained. And if the model sounds a bit familiar — that’s because it is. “We loved the Uber model,” says cofounder, Smoot Carter. 

The company came together through the collaboration of Smoot Carter and a New York entrepreneur during June 2013. Smoot met Uber CEO Travis Kalanick at a Harvard Business School Innovation Conference. “[T]hey discussed on-demand mobile services and the repeatability of the blowout in the women’s beauty space. To learn more about Uber and understand its system, Carter drove over 1200 rides and booked over $15,000 in fares as an UberX, UberBlack and UberSUV driver in Dallas.

The Blownaway app is one of the products offered by Good Look Holdings, Inc. The team behind it all includes Dallas General Manager, Jenn Cruse (she formerly lead Marketing efforts at LinkedIn & Oracle), Creative Director and 15-year veteran of the Dallas salon space, Julius Holder, and Brad Phelan, Director of Operations for Dallas, with operations experience at JPMorgan Chase & Co.

Dallas is certainly known for its style, but it’s emergence in the tech scene has been exciting. “[W]hile freelance blowouts have always been performed, they have never enabled by technology,” stated Julius Holder, in a recent press release on the app.

To learn more about Blownaway or to book an appointment, be sure to visit their website — but first, download the app!


Rachel Winstead

Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.