Kickstart Monday: Meh.

Many of you are probably familiar with local business, Woot. They started out as a “daily deal” online shopping experience, and kind of exploded from there. With an online forum, wacky product descriptions, and an official Wootcast, they’ve definitely become more than an online retailer.

Perhaps that’s why the creators of the daily deal and Woot are “bringing back the simple concept, without the messy clutter of, well, more than one deal a day.”

Enter meh.com.

Seriously, that’s what it’s called. “Because even if it turns out to be the greatest store on the Internet, it’s still just a store on the Internet.”

The creators of Woot and meh.com ran a Kickstarter campaign to fund the launch of their website, where they’ll offer the same exact thing that Woot used to offer, before it became the circus that it seems to be today.

Meh.com's spokesman ("spokestroll").
Meh.com’s spokesman (“spokestroll”).

Meh.com will only offer one item a day, and that’s it! And, they’re only going to market on their website! No Facebook advertising, no Twitter account, no zany Vine posts! “We think your social life should remain social,” says Meh.com, “not another way for companies to blare ad bullshit at you. People who want to see what we’re doing can come see what we’re doing. It’ll be on the Internet!”

The campaign has already been successfully funded, by backers who love all things mediocre, apparently.

  • Rachel is a freelance writer and works at Soap Hope in downtown Dallas. She hates the term "disrupt," tweets about startups, and appreciates a well-crafted hashtag.

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