Hinge Launches in Dallas to Challenge Match.com

Hinge.co, the social network for dating that helps you meet your friends’ single friends in a trusted and effortless way, today expands its matchmaking magic to Dallas. With over one million matches in now seven cities, Hinge adds an interesting social layer to the world of digital dating.

“Given the growth pattern of our user-base and trends we’re seeing in Dallas, it’s the next natural market to launch,” said Justin McLeod CEO and founder of Hinge. “We have nearly 1,000 singles signed up on the waitlist, and 29% of young professionals in Dallas already have friends on the app in other markets. Further, Facebook recently ranked Fort Worth as one of the top 5 romantic cities in the country, and from our research we’ve found Dallas has 11% more single young professionals than Houston, 41% more than Miami, 34% more than Austin and 62% more than Nashville!”

Profile_maleWhile the pool of online daters nationwide is growing, Hinge believes the experience hasn’t improved – something even those who have met “the one” online would admit. Traditional online dating has meant spending countless hours scouring strangers’ profiles and deciphering the authentic from the inauthentic. In fact, Pew Research found that 54% of online daters have felt that someone else seriously misrepresented themselves in their online profile.

Hinge is rethinking the experience, making the process of finding great dates as fun as finding “the one.” The app does this simply by adding a social layer to eliminate everything negative about online dating today:  no randos, only people you’ll trust and an effortless mobile experience.

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Here’s how it works.

(1) Get daily batches of your friends’ single friends. No randos. Hinge knows you have more in common with your friends’ friends than you do with strangers. That’s why the app looks to your Facebook connections to help you meet people in your extended social network. Further, Hinge’s matchmaking algorithm curates only the people we think you’ll like within that friend-of-friend pool, and learns your types overtime.

(2) Favorite or pass on potential matches after reviewing Facebook validated profile info. The same Pew Research study that noted 54% of online daters have seen fake profiles  also reported that 30% have used their social media networks to get more information about people they are dating. Hinge does that research for you. Instead of allowing inauthentic representations, Hinge pulls in Facebook validated information and photos. Your job, college, photos from a recent vacation, any mutual friends and more. You know, the details that actually help you determine if you’ll have something meaningful in common with someone!

(3) Get warmly introduced when there’s a mutual favorite – a match! Hinge is designed to fit into your busy life, streamlining the process of getting great dates – beginning, middle to end. One way the app keeps that promise is by making a warm introduction filled with mutual interests, friends in common and a recommended date spot when there’s a match. This helps kick of the conversation around some commonality so you can meet in the real-world faster. Just like a great host would introduce you at a cocktail party.

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The Hinge team is confident that Dallas will pick up quickly, contributing to national momentum the app has seen. Dallas has already been voted one of the best cities for single women, and one of the best cities for online dating – and can now add becoming the 8th city to have access to Hinge’s private, social dating experience to the list of romantic accolades.

The invite-only launch party is tonight. If you use the LAUNCH DFW rsvp link there is still a chance you might be able to get in.

http://dallas.hinge.co/launchdfw (pw:2713)

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