Dallas startup Yvolver just unveiled its product to the public on Monday. The company provides game developers with tools to keep their existing user base more engaged with their games.
“Yvolver™ lets everyone earn prizes simply by playing their favorite phone and tablet games. Your Yvolver score increases as you purchase power-ups, new levels or in-game currency. Monthly events offer even more rewards. The higher your score, the more cool stuff you can earn!”
According to a post on VentureBeat, the platform was designed in part by loyalty rewards guru Hal Brierley, who has helped create loyalty programs like AAdvantage, Hilton Honors, and GameStop Power Up Rewards. Brierley is also an investor in the company and serves on its board.
For game developers, Yvolver makes it easy to reward desired in-game behavior without compromising the look and feel an app. They company’s hypothesis is that loyalty and rewards in the form of Yvolver scores increase engagement, and increased engagement leads to happier customers making more in-app purchases, generating more ad views and thus more revenue.
Game users can redeem their Yvolver score for both digital and physical goods.
The company has 9 employees and has raised $1.7M from Dallas Venture Partners, Silver Creek Ventures and a few angel investors.