MVPindex offers exclusive analytics that measure social media rankings in real-time for more than 9,000 athletes, teams and sports leagues through proprietary algorithms built specifically for each sport. This specialized tracking of an athlete’s social media presence is further enhanced with the expertise of Stout Partners’ beta clients that includes brands such as TaylorMade, Under Armour, SuperStroke and several professional athletes, teams and sports agencies.
While traditional athlete endorsements are showcased with logo placement on uniforms and team real estate, brands are now beginning to utilize an athlete’s social media footprint and the ability to influence consumer spending through social media.
“Just because an athlete has a large fan base on Facebook, Twitter and Instagram, it doesn’t guarantee that fans will engage, or even believe the messaging from a particular athlete,” said Kyle Nelson, Co-founder and Chief Marketing Officer at Stout Partners. “Having insight on which athletes can move the needle for a brand is essential for gaining healthy returns from digital brand sponsor campaigns.”
Shawn Spieth, co-founder and CEO of Stout Partners added that “MVPindex provides rich data on specific sports segments which enables athletes to monetize their social media influence and brands to identify their optimal brand ambassadors.”
Key insights from MVPindex:
- Only 62% of PGA TOUR Players are on any form of social media.
- The NBA has the most athletes on social media at 87%. The Champions Tour has the least at 28%.
- LeBron James and Kobe Bryant both have high “reach” across social media and good “conversation”, but LeBron Jamescomes out on top with a much higher rate of “engagement”.
- Tiger Woods leads with the most “reach” amongst PGA TOUR players across social media, however is ranked 10th in fan engagement.
- Metta World Peace (formerly Ron Artest) has the highest Facebook “post rate”, 21 times the average NBA player’s “post rate”. He also boasts the highest “comment rate” on Facebook, but falls at 25th for “post like rate” and 35th for “share rate”.
- Yu Darvish and Mike Trout battle it out for the #1 spot in the MLB. While Mike Trout may win on Facebook likes and Instagram followers, it’s Yu Darvish’s Facebook “comment rate” of 3 times Mike Trout’s and his slightly higher “conversation” score that pushes him to the top.
- The Miami Heat is the NBA team with the highest “reach”, but the Chicago Bulls have the most “fan engagement”.
- The athletes who are #1 overall in their sport for “reach”, “engagement” and “conversation” are all under 30 years old, except for NASCAR and Champions Tour. The youngest #1 is Gabrielle Douglas, Summer Olympics.
- Of the top 10 NFL players, three are from Texas and three are from California.
- The 3 PGA Tour Players under the age of 26 with the most “fan engagement” are (#1) Rory McIlroy, (#2) Rickie Fowler and (#3) Jordan Spieth
MVPindex is the sports industry’s first social media intelligence platform with real-time tracking of over 9,000 professional athletes, teams and leagues, including the NBA, NFL, MLB, NASCAR, PGA, LPGA, Web.com Tour, Champions Tour, MLS, Winter and Summer Olympics, ATP, WTA, and retired professional athletes. MVPindex has multiple patents pending that analyze the tracking and indexing of social media reach, and digital conversations across the web. This unique data is extremely valuable for sports marketers in their efforts to select brand ambassadors, and maximize sponsorships.